Cosmetics is one of the hardest categories for price monitoring: dozens of sizes and sets, pharmacies and marketplaces, constant promotions. What a brand should track and how not to drown in false matches.
Pricing is the main goal of any monitoring! Business is such that not all sellers are honest and decent to their competitors and often even to their customers!
At the very start of trading, one of the most pressing issues is to minimize costs and optimize the price of goods. It all comes down to getting maximum profit at minimum costs! Pricing is probably the main factor that determines the successful implementation of what you set out to do.
Parsing is the fully automated collection of unstructured data and its concomitant conversion into a readable format that is easy to comprehend. In other words, it's about the most accurate and fastest price "reconnaissance" and assortment analysis of your competitors.
Aliexpress is one of the largest shopping sites worldwide. We are talking about a giant online store, which is part of the trade holding company from China "Alibaba", the main task of which is to meet the demand for Chinese goods from consumers all over the world.
Price aggregators — Hotline and Price.ua in Ukraine, Ceneo in Poland, idealo in Germany — show offers from dozens of shops for the same product on one page. For anyone tracking competitor prices, that is a ready-made sample of the market: there is no need to look for every seller separately.
Dumping is a concept familiar to every entrepreneur, and it means selling goods at a deliberately low cost. It is done most often to attract new customers, win a larger market share, and eliminate competitors.
