Cosmetics is one of the hardest categories for price monitoring: dozens of sizes and sets, pharmacies and marketplaces, constant promotions. What a brand should track and how not to drown in false matches.
Hotline is an online product catalog of Ukrainian online stores with daily attendance statistics of about half a million users. "Walking around" the catalog most part of this audience goes by-product links to the store and makes purchases in it.
Monitoring prices on the Internet is a search and systematization of data on the cost of goods sold by your competitors. It is an indispensable step in the formation of competent and reasonable pricing.
Price adjustment is an unavoidable process of any business! If we are talking about 1-2 products, then it is possible to perform this task manually with any frequency. However, what if the number of product items is measured in tens, hundreds, or even thousands?
Such a marketing tool as "price monitoring" is a necessity today. It provides quick and maximally accurate information about what price tag your partners set for their products.
Competently formed price of goods sold and its constant updating - the key to successful sales and continuous growth of profits on the background of competitors!
In this connection it is important to realize that:
The key task of price monitoring is to adjust pricing policy according to market behavior. Not so long ago, in order to study the prices of your competitors, you had to trawl countless kilometers through the stores, but with the advent of the Internet, parsing prices takes minutes!
