Helecos is a competitor's price monitoring service. With our help, online stores set a competitive price, which is "in the market" and allows them to earn more, and manufacturers monitoring compliance with the policy of recommended retail prices and find violators of the RRP.
Wide range of competitor pricing sources:
- A competitor's or retailer's site
- Price aggregators
- Google Shopping Ads
The service can operate in the mode of monitoring violators of the RRP / MRTs or as an analytical tool for collecting competitors' prices and using this data on repricing.
Choose a price monitoring service
Control your competitors' prices with price monitoring
A marketing strategy is a long-term strategy to achieve a competitive advantage over other market participants. One of the fundamental tactics is to form strong price planning. Assigning a certain percentage of the profit, the basis for calculating the price is the original price of the supplier. But as the level of competition rises, the retailer has to take into account the prices of other sellers more and more when setting their prices. Taking into account the preservation of demand and the purchasing power of consumers, we assume that the number of buyers is the same. Then each new seller will take buyers from existing sellers. In such a highly competitive environment, it is imperative to perform price comparisons with competitors to increase your profit margins through an effective pricing strategy.
So how do you perform competitor price analysis in an online sales environment?
- Long and expensive - manually. If the store has a large assortment, then there is enough time only for the main list of goods. This method does not allow you to track everything quickly and accurately.
- Fast and cheap/expensive - automatically. It will only be cheap if you choose a tool that does not contain redundant functionality that you do not use, but for which you still have to pay. For example, functions of repricing, forecasting, advanced analytical tools.
How to choose competitors for analysis?
Competitive analysis is a system of methods to assess current market players and determine a strategy for increasing competitiveness. It makes no sense to track the prices of competitors that do not advertise or are not displayed on the first pages of search engines for targeted queries. The monitoring of such sites is a waste of the budget. Such stores can only make single, random sales, regardless of the price level. It is worth taking into account only those competitors who have high positions in the search engine, give advertisements, and have their tangible share of product sales in the target market. As a rule, each store knows its competitors, but if you have questions about choosing a competitor for monitoring, our specialists will be able to audit competitors and select the most appropriate sources for collecting prices. Also, you can always see the current competitive list on large marketplaces and price aggregators.
1 Import Products and Categories
Initially, your data is imported into our system. The following options are available for loading data:YML (Yandex Market XML)The best option, because supports uploading categories and exchange rates. DescriptionGoogle Merchant XMLCSV fileIn an custom columns format, where you can select the correspondence of the data type in the column. Categories and products must be in different CSV files.APIThe most productive and functional method, but requires the creation of an integration module for your site. Our developers can provide examples for implementation.
For YML and Google files, it is possible to configure regular loading of data by urlThis is important for monitoring the RRP so that prices for detecting violations are always up to date. This is convenient in other cases, because you can immediately bind new products without having to import manually each time.
Importing categories is optional, but recommended, as opens up additional possibilities when setting the data update frequency and matchingYou can set limits on the frequency of updates at the category level. For example, set an update for some categories every 4 hours, and for others once a week. Thus, it will always turn out to have up-to-date data on priority goods and always keep actual of secondary goods. Also, importing categories allows you to improve the quality of automatic matching of goods.
2 Adding a Task
When adding a task, you indicate from which site you want to collect data and the default data collection frequency (you can override the collection frequency at the category level)Depending on the type of task, there may be additional options for customization. For example, to monitor violations in the RRP, you can set in which cases to send notifications about dumping and what deviation from the price should be considered dumping.
After adding a task, our employees will write down the rules for processing your site and activate the taskThis can take from several hours to a day, depending on the site.
3 Product Matching
After the task is activated, the relevant products are automatically selected from competitors' sites. You can add links manually, but this is not necessary. The following linking options are available:Confirm correctly matched links and reject all incorrectly matched linksThe system arranges selected links in order of relevance. At the top are the products that are most suitable.Add specific product urlUseful in cases where the system cannot find the right link to the product.Specify a search phrase for the productIn this case, the search will take place on the specified phrase. Useful in cases where your product is easier to find by the simplified name.
After linking the goods, data collection starts. Depending on the quantity of goods, it may take different time to collect and update all data.
5 Export Data
Various options for exporting data are possible:Export to Excel (xlsx) filesExport to CSV filesExport data via API
- A wide range of data sources for collecting competitors' prices: websites and online stores, marketplaces and price aggregators, as well as data from Google Shopping Ads
- Determination of promotional prices, discounts, promotions, and product availability
- Dynamic monitoring allows you to set up a flexible schedule of checks with a frequency from hourly to 1 time per month, with the ability to launch an extraordinary check at any time. The frequency of collection can be adjusted at the product category level
- The system automatically selects options for matching. You do not have to enter the list of links manually (although the system also allows it)
- Mode of operation: identification of RRTs violators (dumpers) or monitoring of competitors' prices
- Detection of dumping. Notification immediately upon detection of undervalued price
- Summary reports for the task and the entire project. Report only on violations of the RRP and overpriced. With the ability to export data to Excel or via API
- Parsing prices in any currency with automatic conversion at your rate. The course can be customized at the level of each competitor separately
- Simple and intuitive interface. An online assistant will guide you through all stages of the project launch, and an online support chat will answer any questions that arise in the process of working with the service
- The ability to send and receive data from the service via API