B2B price intelligence for European retail

Competitor price & MAP monitoring for European e-commerce

Helecos tracks competitor prices and detects RRP/MAP violations across 50+ EU marketplaces and dealer networks — AI product matching with a 99% accuracy target.
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Helecos dashboard — competitor price table with RRP violation alerts
  1. 99%
    Matching accuracy target
  2. 24h
    From price change to alert
  3. 50+
    EU marketplaces + dealer networks
  4. Industry-tuned
    Matching tuned per niche, cosmetics to electronics

The problem

Manual price tracking is killing your margin.

  • Pricing analysts spend 20+ hours/week copy-pasting prices into spreadsheets.
  • MAP/RRP violations go undetected for weeks — by the time you find them, the damage is done.
  • Grey-market resellers undercut your authorized network by 20-30% — eroding dealer trust.
  • Currency, language, and unit differences (€/m², €/box, regional VAT) make EU multi-market tracking a nightmare.

The Helecos answer

Helecos automates the loop.

  • 24/7 automated monitoring across marketplaces + brand DTCs + dealer networks.
  • AI-matching with 99% accuracy — even when SKUs differ by region, language, or seller naming.
  • Real-time RRP/MAP alerts with screenshot evidence — ready for cease-and-desist.
  • Multi-currency, multi-language, multi-channel — built for EU retail from day one.

From catalog import to price alerts — in 5 steps

  1. Import your catalog

    Upload a YML/XML, Google Shopping feed, CSV or JSON — or push products via API. First results in ~15 min.

  2. Add monitoring tasks

    Pick competitor sites, marketplaces or Google Shopping and set check frequency.
    ~10 min Or let automatic competitor discovery find and set up rival shops for you.

  3. AI matches products

    AI pairs your SKUs with competitor offers — across languages, units and seller naming.
    automatic

  4. Monitor around the clock

    Prices, stock and RRP violations refresh up to hourly, with alerts to your inbox.
    24/7

  5. Export & act

    CSV, Google Sheets or API — pipe insights straight into your repricing workflow.
    any time Email alerts fire the moment an RRP violation starts — and when it ends.

Helecos works for both sides of the shelf.

  1. Stop losing margin to unauthorized resellers

    • Enforce RRP/MAP compliance
    • Detect grey-market sellers
    • Protect dealer relationships

  2. For Online Retailers

    • Match competitor prices in real time
    • Find pricing opportunities daily
    • Optimize margins per channel

Choose your monitoring scenario

  1. RRP / MAP monitor for brands

    Control recommended prices across your dealer network and catch violators with screenshot evidence.
    Learn more →

  2. Competitor price monitoring

    Track rival shops daily and keep your prices "in the market" without manual checks.
    Learn more →

  3. Prices from Google Shopping

    The fastest way to see the market — competitor prices straight from Google Shopping ads.
    Learn more →

  4. Marketplaces & aggregators

    Amazon, eBay, Allegro, price aggregators and 50+ platforms — one dashboard.
    Learn more →

Built for B2B price intelligence at EU scale

  1. Flexible parsing

    Sites, marketplaces, aggregators, Google Shopping — all sources, one dashboard.

  2. High-frequency monitoring

    Hourly checks for fast-moving categories; daily for the rest.

  3. YML / XML / CSV / JSON / API import

    Upload your catalog any way. We map it to competitors automatically.

  4. Transparent pricing

    No hidden fees, no SKU caps in your tier. EUR-first billing.

  5. AI product matching

    99% accuracy across languages and seller naming variations.

  6. Reports & exports

    CSV, Google Sheets, BI-ready. Schedule weekly digests to your team.

Tuned for your vertical

  1. Cosmetics & beauty

    Catch grey-market resellers undercutting authorized retail by 20-30%.
    Learn more →

  2. Pharmaceuticals

    PZN/CIP code matching + cross-border arbitrage detection for online pharmacies.

  3. Alcohol & spirits

    Vintage-aware matching + multi-format normalization for online wine & spirits shops.

  4. Auto parts

    AI part-number matching with brand normalization — across Mann / Mahle / Hengst / Bosch and 50+ marketplaces.

  5. RRP / MAP control

    Brand-side enforcement with court-ready evidence packages. Mid-market pricing without the six-figure contract.
    Learn more →

  6. Building & DIY

    Same tile, different boxes — normalized to one €/m² benchmark with landed-cost shipping.

  7. Consumer electronics

    Sub-hourly polling during flash sales, bundle decomposition, stock-state filtered.

New: volume & wholesale price comparison

  1. Compare ladder vs ladder, not just one price

    Helecos now compares your full volume and wholesale pricing against competitors' tiers — and shows the crossover quantity where you win or lose.
    Learn more →

New: drive Helecos from your AI assistant

  1. Connect Claude, ChatGPT or Cursor

    Run pricing intelligence by chat — create projects, launch discovery, check violations, right from your AI assistant.

    ClaudeChatGPTCursor
    Learn more →

Simple, transparent pricing

Individual

Custom

  • Unlimited checks/mo
  • Unlimited tasks
  • Unlimited projects
Talk to sales

Not sure which plan fits? Estimate your cost with the calculator →

Frequently asked questions

  • How accurate is your price matching?
    Helecos uses AI-driven SKU matching with a 99% accuracy target (final benchmark in beta). Every match is auditable in the dashboard, and disputed matches get re-checked by our team within one business day. No silent fallback to fuzzy matches.
  • Where is our data stored? Are you GDPR-compliant?
    All scraping infrastructure and customer data live on EU-based servers (Frankfurt + Amsterdam). We are GDPR-compliant by design — DPA available on request, no PII from end-shoppers is collected, and your data is exportable any time (XLSX, CSV or API) and we delete it on request.
  • How fast can I start monitoring competitors?
    Most customers are live in under 24 hours. Upload a SKU list (CSV or paste URLs), pick competitor domains, and the first crawl runs the same day. No sales call required for Starting and Basic plans.
  • Can I cancel or downgrade my plan anytime?
    Yes. All plans are monthly self-service — cancel or downgrade from your billing page, no email-the-support dance. You keep access until the end of the paid period; no auto-renewal traps.
  • Do you handle multi-country and multi-currency monitoring?
    Yes. Track the same SKU across DE, FR, ES, IT, PL and 20+ EU markets in native currency, with automatic FX normalization for cross-border comparison. Useful for catching grey-market arbitrage between EU storefronts.
  • Can you monitor marketplaces and unauthorized resellers?
    Yes — Amazon (all EU domains), eBay, Allegro, Bol.com, Cdiscount and 50+ marketplaces, plus open-web shops. Built-in seller-name tracking flags new unauthorized resellers automatically, with MAP-violation alerts on Basic and above.
  • Do you integrate with Shopify, Magento or our ERP?
    Not with native connectors yet. Every paid plan includes a REST API, an MCP server (connect Claude, ChatGPT or Cursor) and XLSX/CSV export — bring your data into Power BI, Tableau or your repricer. Store connectors are on the roadmap.
  • What support do I get? Is onboarding included?
    Starting has email support (24h response). Basic adds a dedicated account manager and free SKU-list onboarding. Extended and Special include Slack/Teams shared channel, custom matching rules, and quarterly business reviews.

Start monitoring competitor prices today.

14-day free trial. No credit card. EU-based, GDPR-ready, 4 languages.
Start free trial Book a 20-min demo →
Blog

Effective pricing - what is it?

Effective pricing is the strategic process of setting prices for products or services in a way that maximizes profitability and achieves business objectives. It involves consideration of a variety of factors:

What pricing strategies exist?

There are several pricing strategies that businesses can use to position their products or services in the marketplace.

The choice of strategy depends on various factors:

Why should I analyze my competitors' prices online?

Analyzing your competitors' prices online can provide valuable insights and business benefits. It can be manual or automated monitoring, but regular monitoring is a must to keep your business profitable!

All about price parsing