Dynamic pricing, also known as active pricing, involves the formation of a product's value based on demand and/or time. It is a pricing strategy in which the price of a product or service is adjusted in real-time based on various factors:

  • demand;
  • supply;
  • market conditions;
  • customer needs.

Unlike static pricing, which sets a fixed price for a product or service, dynamic pricing allows you to set flexible and variable prices depending on changing circumstances.