Parsing is designed to answer three basic questions: who sells what, and at what price. Any site can be parsed for its assortment and prices, and on large marketplaces you can also see availability and how many sellers offer the same product.
If parsing the content, yes, this is punishable (in the case of placing the text without 100% editing), as there is protection of copyright. Parsing prices is perfectly legal. Some haters may compare parsing with DOS-attack. But this statement is absolutely incorrect. Moreover, parsing is often used by TOP resources whose hosting is aimed at millions of users simultaneously. For some reason, no one blames Google for parsing the resources of others).
Monitoring prices is a private kind of parsing. Customers can make sure that this is not a DOS attack. Since during the price monitoring, parsing occurs as sites competitors, as well as from the customer site. The point is not only to check the prices of competitors, but also to compare them with the current prices of the customer. This is done by linking products and collecting analysis of the results. Then you can implement a revaluation.
Linking of goods is partly manual, partly automatic. This is due to the fact that not everyone uses a unified form for each product, such as a bar code. All goods are named differently, and sometimes are even in different categories. The data collected are in our own cloud, and the client has access to a personal account and through the api.
Thus, the linking of products is semi-automatic, and price monitoring is already fully automatic. You may only need to adjust if something changes on the analyzed sites.
Protection from price monitoring and parsing in general on the Internet
Collecting prices from an ordinary online store is easy; parsing marketplaces is a job for professionals. Cheap tools cannot cope with platforms such as Rozetka, Prom.ua or Allegro: they protect themselves against automated data collection, host thousands of sellers and keep changing their product pages. Statistics show that price monitoring can increase sales by up to 25%.
Parsing has always existed in IT and beyond. Information that most often falls under parsing:
- Reviews you and comments.
- Images and texts.
- Prices of goods and services.
And the thing is, it's not necessarily the case that after parsing all the collected content will be used as plagiarism. Often it is parsed precisely for analysis, in order to draw conclusions and apply a particular strategy to your resource. For example, if the site is displayed in the top 3, it is logical to check its content and link mass, to take as a basis for optimization of your site. Also, and monitoring prices - the collected prices are not necessarily used in the same way. The exception, of course, if we are talking about monitoring rrts. As for this, there are different pricing strategies, the use of which depends on the area of the Internet resource.
The uniqueness of the Helecos universal price parsing service is that you do not need to buy parsing for a new resource every time. You need to order the price monitoring service once and specify your site. Checking the prices of your chosen products can be done from a huge number of resources. The only limitation is your budget.
There are separate parsers for every platform — Rozetka, Prom.ua, OLX and others. It is important to understand what you actually need. If you only need prices to set your own, you do not need a separate tool for each site: buying several parsers, you pay for each one and get a lot of information you will never use.
Parsing sites has a number of useful features. The results of his work can have a key impact on increasing the profitability of your business and the exit at the top of the market! At the same time, an automated price tracking system is a relatively new marketing tool that can cause distrust, due to its low level of study.
5 major myths about parsing or tracking prices in online stores in Ukraine
- Competent monitoring with the help of such programs is impossible without knowledge in programming. - These skills are exactly what you don't need as a system user. A simple system setup in the beginning of work involves only loading goods/services and adding competitors for comparison! The program itself was written before that and will work without your participation.
- Parsing and ARI are the same thing. Explain:
- ARI acts as an intermediary that allows programs to exchange information.
- Compared to a parser, ARI can provide outdated data and has a limited amount of information.
- Tracking prices in online stores is illegal. When it comes to data that is available to everyone (information that is visible on a competitor's website), it is a completely legal process.
- Monitoring is a 100% automated process. For the most part, yes, but ... Collecting data, indeed, is automatic, but in order to avoid errors in the work and duplication of information, you need to separate data of primary importance to you from the rest.
- The relevance of parsing in Ukraine is noted only for business. We are talking about a tool that, for the most part is used to study the competitors in the business - this is true. But besides this software can be used for educational purposes, during the preparation of presentations, preparation of reports, collection of statistics, etc.
Modern online store price monitoring software Helecos will allow you to get the most accurate information about prices on competitors' sites in a specific period of time!
The birth of any business should be based on the desire to attract as many customers as possible and to maximize profits. In this case your product can be a thousand times popular, but the price policy of your store with overpriced in relation to competitors will reduce your earnings to a minimum. Automatic and timely parsing of competitors is the solution to the issue of price actualization and optimization!
Automating data collection about competitors with the help of a parser - a recipe for a successful and progressive company
The main points in the matter at hand:
- You set up the parser once while uploading your product/service data.
- You can set an infinite number of competitors to analyze - this will affect the monitoring budget (there is a free test option).
- Data collection and processing is 100% automatic with the frequency you need.
- There is no need for you to constantly update the analysis results looking for dumping. Notifications of this kind are sent to your mailbox and other selected communication channel.
The feature of cooperation with Helecos is the ability to see where the price tag on the product pages of your online store has drifted from the market, against an algorithm you design in advance.
Rozetka is a marketplace that acts as a market favorite in many segments. How and why monitor prices on the resource?
Almost everything is sold here! With the manifestation of the coronavirus, the number of sellers and products here has increased several times. Hence the surge in sales, chaotically set prices of goods with outright dumping, which can and should be detected. Helecos parser is the most suitable tool for this purpose!
Why is online price monitoring at marketplaces such as Rozetka profitable?
- Economic. The more competitors you choose to analyze, the more expensive the monitoring service is. Rozetka includes products from most of your competitors. Thus, by analyzing one platform you receive information on all your competitors.
- Speed and comfort. Convenience is noted both at the stage of setting up the analysis system and at the stage of studying reports! The research procedure with the Parser can take only a few minutes.
Features of price monitoring on the Rozetka Marketplace
Rozetka is one of the largest hypermarkets in the Ukrainian Internet space! The site combines hundreds of individual online stores and brings together tens of thousands of products. Rozetka is one of the largest online retailers in the online commodity marketplace in Ukraine. Moreover, it is a convenient site for sellers! The site offers about 4 million product positions from several thousand independent online stores, as well as products offered directly by Rozetka!
Who can sell on Rozetka? What are the rules?
Connecting your products to the platform is carried out in 4 steps:
- Filling out an application - about yourself, about the store
- Preparation of the price list - with all the products selected for uploading.
- The signing of the contract.
- Start of sales.
There is also a number of requirements for sellers:
- Official registration. The store must have an FLP.
- Merchandise range should be as wide as possible among competitors.
- The uniqueness of products on the outlet is welcome - stores selling goods that are not yet represented in the range of the hypermarket are a priority for placement.
Most of your competitors are collected on the selling online platform in question - it is those marketplaces that are higher than others in the search engine results, offer the widest assortment and a balanced pricing policy.
For whom is parsing prices from Rozetka relevant?
Before you add the resource in question to your monitoring program, there are several things to check:
- Assortment overlap. The online store offers products offered in your catalog as well.
- Variety of choice. Evaluate how many sellers offer your product on the site. Two, three or more? - The sense in connecting the parser is already there!
Relevance of the topic of parsing products from the outlet may be for:
- Large and medium-sized dealers are at the top of search results for key queries in a particular segment.
- For suppliers and manufacturers seeking to control fair competition in the domestic market.
Why is the Helecos parser indispensable in relation to Rozetka?
Helecos parser is able to work with dozens of competing marketplaces simultaneously, providing detailed statistics in terms of price changes for each of them. When it comes to the outlet:
- There is the ability to test all of your competitors on one resource. Uploading products to the platform in 90% of cases is carried out with a clear linkage of the price to the competitor's original site.
- Simplified setup system. Only one resource is prescribed at the stage of adding a task!
- Saves your budget. Most of your competitors are covered in one task, since they are all located on the same resource.
Helecos Parser is a multifunctional service for monitoring prices, controlling mark-ups and MRLs, promotions and discounts of your competitors! You can discover all program features during the free software testing.
Why price monitoring on the Rozetka portal is appropriate for every businessman selling goods:
- Convenience. Most of your direct competitors are collected on this portal. Thus, the analysis of price offers will be not only faster, but also as accurate as possible.
- Minimum labor costs at the stage of setting up the monitoring program. You won't need to analyze dozens of sites while identifying your nearest competitors. Add the address of the outlet site to the Helecos system and you will reap the benefits of price comparison.
- Material savings. The more links (competitors) will be added to the price analysis, the more expensive this service will be. In the case of marketplace - this is the most extensive and inexpensive way to study the market in your segment.
Monitor prices on the outlet. Why else would it be of interest to stores and manufacturers?
The popularity of price aggregators is growing at a high rate and is attracting a growing audience of customers. A customer is interested in going to one place, comparing prices and buying immediately, rather than browsing through dozens of online stores in search of the right product or discount.
This is how Rozetka stands out from its competitors and deserves such attention:
- It cooperates only with top-tier stores. "Petty bastard" will not pass the moderation of such a service and will not get into the assortment of the marketplace.
- The site strictly monitors prices and does not allow dumping. If it occurs, it is suppressed as quickly as possible.
- The scale of sales, the richness of the assortment, the number of unique buyers - by all these parameters the online hypermarket occupies a leading position.
For individual retailers (online stores) all these points only confirm the relevance of Rosetta monitoring. After all, the greater the coverage of sellers - the more convenient and cheaper the monitoring.
Features and benefits of price collection with Prom.ua parser
Prom.ua - the most popular marketplace in Ukraine with a daily "attendance" of more than 3 million users a day! There are several hundred thousand sellers and more than 100 million products of various kinds.
Why is Prom.ua the most popular among sellers? The procedure for concluding the cooperation agreement
Unlike many other marketplaces in Ukraine, Prom offers the cheapest terms of cooperation. In this regard, even the smallest companies with services or minimum assortment can afford to place their offer. Annual fee for a minimum package is only 5500 annually (the figure is approximate).
What you need to sign a cooperation agreement with Prom.ua
Simplicity is exactly what attracts small entrepreneurs in this matter (dumping, most often noted in this group of sellers). Cooperation with the platform is possible with the following steps:
- Registration on the site.
- Adding information about products (price, description, name, characteristics).
- Adding information on payment and delivery conditions.
- Designing the store.
- Purchase of the start-up package depending on the purposes and assortment.
- Signing a contract (for legal entities).
All this information is checked with the Helecos parser for dumping and unauthorized actions!
Who is interested in cooperation with Prom?
The site includes commodity items offered by different groups of sellers:
- Small companies with an assortment limited to a few dozen items.
- Medium-sized online stores with hundreds or thousands of items in their catalog.
- Especially large companies with more than 10,000 items.
Such wide coverage and minimum requirements for stores allow almost everyone to be placed on the site! This allows you to cover more competitors while using Parser for price analysis.
Why is Helecos parser profitable in relation to Prom and for whom is it relevant?
The main advantages of this solution are:
- The economic side. By adding prom.ua to the number of your competitors, you cover a few at a time in your niche or even the vast majority!
- Convenience. There is no need to search for your nearest competitor in search engine results. 90% of their products are concentrated on the platform in question.
Noteworthy is that the parser of the platform will allow you to track the internal advertising of the analyzed resource! This is important because PromYua uses contextual advertising, remarketing, teaser networks, and CPA for additional promotion of their product pages.
Whether you are a manufacturer or a representative of a single online store, identifying dumping and setting a competitive price is your first priority!
Helecos is the software that allows you to have your finger on the pulse of your competitors' behavioral activity, especially dumping! Helecos is a feature-rich online price monitoring system with a free trial period. Try Helecos free for 30 days with 3 000 checks, no card required — sign up. Questions? Write to [email protected].