Pharmacy & parapharmacy pricing
Price monitoring for pharmacy chains — OTC, supplements and parapharmacy.
Track how pharmacy chains, online pharmacies and marketplaces price OTC, supplements and parapharmacy — normalised per pack, per tablet and per millilitre, with regulated categories kept out of scope. Built for chains, distributors and brand owners.
Where margin leaks in pharmacy retail
Manual price tracking is killing your margin.
- Pack sizes make prices incomparable. 30 tablets against 60, 100 ml against 250 — the shelf price says nothing until it is normalised per unit of product.
- Online pharmacies move faster than a chain can react. Pure-play e-pharmacies reprice daily; a chain that reviews weekly is permanently one step behind on its top sellers.
- One benchmark mixes regulated and free-price ranges. Prescription and reimbursed lines follow national rules; OTC, supplements and parapharmacy are the part you can actually price against.
- Brands lose control of their recommended price. A consumer-health brand sees its recommended price broken by one online seller and has no evidence to open the conversation with.
- Promo cycles hide the trend. Loyalty prices, bundle offers and seasonal campaigns make the visible price look lower than it is, and a snapshot comparison reads it wrong.
How Helecos closes the pharmacy-retail gap
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Per-pack, per-tablet, per-ml normalisation
Prices converted to a comparable unit so a 30-pack and a 60-pack stop being two unrelated numbers. -
Chains, e-pharmacies and marketplaces
Pharmacy chains, online pharmacies and general marketplaces tracked in one dashboard, across countries. -
Recommended-price violation alerts
For brand owners: get alerted with seller, URL, price gap and screenshot when a seller prices below the recommended level. -
Promotions visible in the history
The displayed price is captured on every check, so a campaign week reads as a dip in the price history instead of a new baseline.
Transparent pricing
One pricing for all verticals.
Start with 100 daily SKUs from €25/mo. Pharmacy chains and consumer-health brands typically run on Standard (€179, 4,000 daily SKUs across 20 competitor sites) or Extended (€349, 10,000 daily SKUs across 30 sites). Multi-country setups are covered by custom plans.
See full pricing → →
Stop repricing your top sellers a week late.
3,000 checks free for 30 days. EU-based. GDPR-ready. Per-unit normalisation, promo capture and recommended-price alerts out of the box.