Prospects for the introduction of price parsing

What is the advantage of tracking and responding to competitors' prices?

Parsing is the fully automated collection of unstructured data and its concomitant conversion into a readable format that is easy to comprehend. In other words, it's about the most accurate and fastest price "reconnaissance" and assortment analysis of your competitors.

Who, what exactly, for how much, and how much are they selling? - are the main questions that parsing has to answer!

The main motives for implementing price parsing in your online store can be:

  1. To prevent the deliberate reduction of prices on sale items from the catalog.
  2. Track down violations in the "Promotions" and "Discounts" sections.
  3. Exempt yourself from the routine work of changing the price lists for your products depending on market fluctuations (which can occur several times a day). The system will do everything automatically according to the algorithm you programmed!

The algorithm of price parsing is easy to implement!

To run a real aggregate will not be a difficult task, even for the novice user of the PC! If it is easier, there are several key stages of the launch:

  • Work on finding competitors. Localize the market in which you work and identify its key players (online stores that are among the first in the search engines for key queries).
  • Add your data to the system - products with descriptions and current prices (price tags will be updated automatically).
  • Start the monitoring process. Further, the whole process is done without your participation with automatic notification of violations.

Implementation of price parsing will allow you to keep your hand on the pulse of the market, controlling all the proposals that go beyond acceptable limits.

Additional prospects for Helecos parsing implementation

A professional approach in the creation of online monitoring service allows for offering several important functions:

  1. Automatically changing the price of your products depending on the behavior of your competitors. The result is always a competitive selling price for you!
  2. Possibility to parse prices from aggregator sites. Analyzing the assortment of Hotline, Outlets, Prom.ua or another similar resource, you'll get information on most of your competitors placing their goods here!

To learn more about Helecos operation or for a free trial call +38 (073) 072 1221.

Add new comment